New Campaign Reporting overview

Welcome to the comprehensive guide for CreatorIQ's new Campaign Reporting feature. This guide is designed to help you navigate the new dynamic and robust reporting system, ensuring you can understand, analyze, and present your campaign performance effectively.

Here’s a glimpse into what you can achieve:

• Understanding Overall Campaign Performance: Gain a thorough understanding of your campaign's effectiveness by examining a broad range of performance metrics.
• Dynamic nature of Reporting: Utilize the dynamic filters to tailor the report, capturing everything from overarching campaign trends to the most intricate data points.
• Trend analysis across timeframes: Compare campaign data across different time periods. Use new filtering capabilities to make informed decisions based on historical performance data.
• Creator and content analysis: Pinpoint which creators and content types are yielding the best results. This granular insight helps in refining your influencer strategy and content planning to maximize campaign impact.
• Comparative analysis: Focus on the analysis of individual social channels and content types, allowing for a side-by-side comparison to see where you're getting the most engagement and return on investment.
• Custom KPI presentation: Present your insights with Custom KPIs that align with your campaign objectives. This customization enables you to highlight the most relevant data points and tailor your reporting to stakeholder needs.
• Custom metrics: Addressing the gap in previous versions, the new reporting tool allows for the creation and integration of custom metrics, giving you the flexibility to track what matters most to your campaigns.
• Cross-Campaign Analysis: Leverage the multi-campaign reporting tool for an integrated view of performance across various campaigns. Enhance your marketing insights by consolidating campaign information into one simple-to-use interface.
• Enhanced performance: The new reporting is optimized for speed and efficiency, handling large volumes of data without lag, ensuring that even the most extensive reports are quick and easy to generate.

Accessing and navigating the new Campaign Report

This feature is available to all CreatorIQ users with access to the Campaigns. To open Campaign Reporting go to any Campaign and click on the “Reporting 2.0” button in its top right corner.

The campaign report is organized into distinct **Pages** (1) & Sections (3). Their visibility can be controlled in Report Settings (4). The Dynamic Filtering bar (2) is a powerful tool that refines the campaign data across the entire report, ensuring that the information presented is relevant and tailored to the user's specific needs.

Campaign Report structure: pages and sections

Overview page

The Overview page serves as a dashboard for your campaign, summarizing key data and insights. You have the option to customize which sections are displayed and the specific content they contain. This page's data can be dynamically filtered to focus on the information most relevant to your needs.